As a leading market research company focusing on complex societies, VoxNations offers its clients with a single-point access to all their market research needs.

While there are elements of uncertainty attached to all organizational and business decisions, relevant, reliable, and actionable information enables decision makers to mitigate uncertainties and take advantage of opportunities. This is particularly the case in the context of a country like Afghanistan, Iraq, and Iran. Through VoxNations’ deep local knowledge, unmatched data collection capabilities, and superb analytical skills, our clients are able to gain relevant and practical market insights that enables them to thrive in these complex business environments.

Our market research services include:

Focus Groups
Ethnographic Qualitative Research, In-depth Interviews (IDI):
- Accompanied Shopping Trip (AST), Shop Along
- In-home Visit (IHV), In-Home Interviews
- Mini-group Discussion (MGD)
- In-Paired Interviews (IPI)
- On-Site Interviews
- Video Diaries
- Immersion Study
Customers:
- Customer Profiling
- Consumption Behavior Analysis
- Customer Satisfaction Analysis
Brand:
- Corporate Image Analysis
- Brand Image Study
- Communication Study
Marketing:
- Promotion Efficacy Analysis
- Advertising Effectiveness Analysis
Pricing:
- Price Modeling, Price Study
Mystery Shopping
Retailer Surveys

Market Analysis:
- Demand Analysis
- Market Size
- Market Share
- Market Segmentation
- Competitive Advantage Analysis
Usage:
- Usage and Attitude (U and A, U&A) Study
- Awareness, Attitude, and Usage (AA&U or AAU) Study
Testing:
- Central Location Test (CLT) Under testing
- Concept Test, Product Test (Quality, Packaging, Color, Taste, etc.)
- In-Home Testing, Product Test at Home, HUT (Home-Usage Test), IHUT (In-Home Usage Test)
Qualitative Testing Methods:
- Direct exploration
- Monadic testing
  - Pure Monadic
- Paired comparison monadic testing
  - Sequential Monadic
- Discrete choice testing
Point of Sale (POS) Study
Purposive Sampling Study

* In providing market research services, VoxNations adheres to OFAC and SEMA guidelines and does not provide any service that is in conflict with such regulations.

Starting from questionnaire design and its translation all the way to data collection, analysis, and interpretation, VoxNations applies its local knowledge to deliver high quality services.